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Executive Insights


Executive insights presents regular articles that address a wide range of management & marketing issues. This month features customer relationship management (CRM) & internet marketing promotion for small business websites.

Featured Article
Mediocrity has a great deal in common with many medical pathogens. Both often have their seeds in small beginnings and may go unnoticed or ignored until the disease is fully manifest. Find out about some of the roots of mediocrity along with some sage advise for dealing with this timeless pathogen. more >>

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Web Solutions: Working with Customers

1) How to Turn an Email Marketing Disaster Into Profit
... By Sean D'Souza. Have you had an email fiasco where everything went totally bananas? Things you never meant to happen, happened. And you felt like hiding in some deep, dark cave, where no one could find you. Keep reading, because if this ever happens to you, you'll know what to do.

2) CRM - Customer Relationship Management
... By James Spruell. Are you spending your money wisely? Learn about today's powerful information systems designed to target your most profitable customers.

3) The CRM ScoreCard
... By James Spruell. Ever wonder how you are really doing with your customers? Take a peek at some simple techniques that tell all.

4) Is Your Marketing Strategy Missing The Cookie Factor?
.. By Sean D'Souza. Your marketing sure could do with this X factor. The psychology of humans is based partly on something for nothing. Find out how you can use this to your advantage!

5) The Power Of Why
... By Sean D'Souza. WHY on earth would you ignore advice on one of the most powerful psychological triggers that makes people buy?

6) How to Use Google as a Niche Website Builder
.. By Hock NG. Creating and marketing an internet website can be a painful & tedious process. Find out one person's secret to marketing your project site!

Executive Insights
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